My Dive Shop logo in SPARTACOTE Metallic Concrete Coating

Morgantown, WV – Maverick Contracting located in Morgantown, West Virginia, installed an ocean blue SPARTACOTE Metallic floor for a retail SCUBA diving shop using HP Spartacote cobalt blue metallic additive. This diving shop, called My Dive Shop, offers PADI SCUBA diving certification classes, Emergency First Responder training, and offers products by dozens of SCUBA gear manufacturers. Owned by Melody Metz and Daniel Langdon, both owners share a passion for SCUBA. In their quest for a local shop to fill their air tanks, they realized there were not any near them. They then took this as a sign to take a leap and follow their collective passion. Today, My Dive Shop is devoted to giving its clients the thrilling experience the underwater world has to offer.


Spartacote Metallic Cobalt Blue Concrete Coating for My Dive Shop retail floor

Looking for something unique to replicate the look and feel of the ocean, Daniel reached out to local SPARTACOTE coatings experts at Maverick Contracting. Vince Putkowski of Maverick Contracting worked with Langdon in designing the concrete coating application. The dive shop was moving to a new larger location and wanted to provide customers with a “WOW!” feeling. Dan considered many options of wall coverings, ceiling tiles, flooring and finally realized the blue ocean, 3-D like effect would provide a super bang for his investment. As Dan explains, “it’s what people look at the most. Now, they are looking at the water and thinking about scuba diving”.


Spartacote Metallic Cobalt Blue Concrete Coating for My Dive Shop retail floor

Langdon continues, “This is an example of using the retail concrete floor to remind customers of the ocean while purchasing diving lessons, fins, wet suits, and related products. The beautiful blue waters enhance the buying experience.”

The project was completed in two days, including concrete surface prep.

My Dive Shop’s collective customer reaction is overwhelmingly positive. The ocean feel begins when new and existing customers enter the front door and see Dan’s colorful logo. The logo has been installed on top of the blue metallic floor but under the two clear coats of SPARTACOTE FLEX PURE. The SPARTACOTE FLEX PURE top coats give My Dive Shop excellent protection against impact, abrasion, and chemicals, while the Metallic coating exhibits cool, life-like, 3-D effects and textures.

Brandy Burke
Maverick Contracting, LLC
Morgantown, WV